Year of publication: 2017
Keywords: Social and Cultural History
A Secret History of Brands
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Matt MacNabb A SECRET HISTORY OF BRANDS The Dark and Twisted Beginnings of the Brand Names We Know and Love Acknowledgements I would first and foremost like to thank my lovely wife Holly for her patience and support, along with our four children Sebastian, Anastasia, Alexandre and Callidora. You’re the light of my life. Thank you to Claire Hopkins and everyone at Pen and Sword Books for believing in me and this project. Also a special thanks to Karyn Burnham for her fantastic editorial assistance. Special thanks also to author MaryJo Ignoffo and finally Phillipp Mimkes of the CBG Network. Introduction A brand is often developed around a name, logo, distinct packaging and/or a dedicated mascot. Brand name products are such a part of our daily life and identity that it is difficult to imagine a world where they don’t exist. There was a time, not all that long ago, when we weren’t defined by the type of car we drove or the...