Keywords: causation

The Tipping Point

The Tipping Point

Malcolm Gladwell

ISBN: 0316316962
Year of publication: 2000

Malcolm Gladwell The Tipping Point To my parents, Joyce and Graham Gladwell Introduction For Hush Puppies the classic American brushed-suede shoes with the lightweight crepe sole the Tipping Point came somewhere between late 1994 and early 1995. The brand had been all but dead until that point. Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores. Wolverine, the company that makes Hush Puppies, was thinking of phasing out the shoes that made them ...

Keywords: causation contagion(social psychology) context effects(psychology) social psychology